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New Polaris Music Prize Broadcast Partner And Gala Venue Announced

· by Aaron Brophy

TORONTO, ON – The Polaris Music Prize is very excited to introduce our new bestie, AUX.

The fully multi-media-ized television station, web channel, magazine publisher and author of such world-conquering apps as Nickelblock and Chris Brownout will be the new 2013 Polaris broadcast partner and will produce an online live stream of the Polaris Gala in its entirety as well as providing extended and in-depth coverage of the Long List and Short List announcements.

Considering the AUX peeps are the sort of people who let folks write stories like “How The Wire Helped Me Finally Understand Ghostface Killah” and are completely unphased when the authors of those same stories spill beer all over the floor when they have strange late-night office party booze ups, we’re confident our beloved Prize is in good hands.

Steve Jordan, Founder and Executive Director of the Polaris Music Prize, agrees.

“The whole team at AUX lives, breathes and bleeds music like we do. We believe this new partnership will bring Polaris to a whole new level. It will also be a whole lot of fun,” said Jordan.

In other major Polaris news, we’re moving the location of the Toronto Gala. Held most recently at the Rock Pile/Concert Hall/Masonic Temple, the 2013 winner will now be declared at the very, very swank Carlu. Whoever wins this year will be able to say they did so in a room that has a lot of musical magic.

“We were sad to leave the Concert Hall, our previous home,” says Jordan. “But having hosted Glenn Gould’s first public performance, plus Sinatra, Duke Ellington, Billie Holiday, Sergei Rachmaninoff, Mario Lanza and others there’s an equally rich music history in The Carlu to spirit our gala. We’re also excited that we’ll have the capacity to sell tickets to the public for the first time in eight years, the details of which we’ll announce in the coming weeks.”

The Polaris Music Prize Long List will be announced June 13 in Montreal. The Short List announcement will follow July 16 in Toronto. The award Gala to determine the 2013 Polaris winner happens September 23.

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