Executive Director Amber Still on Stage at Massey Hall for the 2025 Concert & Award Ceremony – Photo by Wade Muir

Polaris Music Prize celebrates music as art—powered by sponsors and partners who share that belief. Explore our current partners, see high-level season reach and impact, and learn how your brand can collaborate with Polaris to support artists and audiences across Canada.

Jump to: 2025 Sponsors & Partners · Reach & impact · Partnership opportunities · How to partner · FAQ

2025 Reach & impact

Polaris Festival: 10,973 attendees · 20 events · 14 free public events · 8 venues · 51 community collaborations · 104 artist bookings · $61,450 in artist booking fees · $40,000 in artist prizes · 4M+ social impressions.
Concert & Award Ceremony: ~2,000 attendees at Massey Hall · 52 performing artists · $40,000 cash prizes · ~15,000 live viewers.
Season marketing: ~9M+ social impressions · 25 editorial e-blasts (avg. ~50% opens, ~3% CTR) · ~144K e-blast impressions · broad national earned-media coverage.

Partnership opportunities

We co-design sponsorships that balance brand reach, cultural impact, and artist support. We offer competitively priced packages that exceed ROI expectations with Media Equivalency Values for sponsorships ranging from $3K to $500K . Package components can include:

Naming rights & lockups across live-season pages and creative (e.g., “Short List presented by …”).
Integrated content (announcement videos, artist features, recap clips) used across owned and partner channels.
Owned-channel placements (website placements, newsletter features) to drive measurable traffic and engagement.
On-site visibility & hospitality at the Polaris Festival and the Concert & Award Ceremony.
Community & access initiatives (free public events, community collaborations, community ticketing).
Artist-support benefits (e.g., travel, glam, logistics) with clear reporting on utilization.

What sponsors aim to achieve—and how we report it

Brand reach: cross-channel impressions, media-equivalency value (MEV).
Audience engagement: video views, social interactions, time-on-page, newsletter growth and CTR.
Category leadership: naming-rights presence, thought-leadership association.
Community impact: number of free events, collaborations, community tickets, artist fees/prizes paid.

How to partner

We build custom, values-aligned partnerships that deliver clear outcomes for your brand and for Canadian artists.

Start a conversation: amber@polarismusicprize.ca
(Executive Director)

FAQ

What kinds of partnerships are available?
Presenting/title, program-level, media, community/cultural, and in-kind support. We tailor benefits to your objectives and seasonal timings.

How is sponsor value measured?
Cross-channel impressions, engagement (views, clicks, shares), on-site reach, media-equivalency value, and community/artist impact (e.g., free events, artist fees, prizes).

Where will my brand appear?
In relevant seasonal lockups (e.g., Short List/Long List pages and creative), select editorial placements, videos, on-site signage, and social graphics—aligned with your package.

Do you support community access and equity?
Yes. The Festival includes free public events and community collaborations; we also invest directly in artists through fees and prizes.

Note: Figures reflect recent season results. Examples are illustrative, not guarantees. Detailed recognition reports are provided to partners.